Booking Holdings CEO Glenn Fogel Bets on Direct Customer Relationships to Outlast AI Disruption

By Dan Marcec · Skift · 2026-09-23

According to Skift, Glenn Fogel is managing five distinct artificial intelligence initiatives across his company's portfolio to determine which tools can best handle complex travel disruptions. The strategy relies on leveraging the firm's massive scale to fund both internal agent

According to Skift, Glenn Fogel is managing five distinct artificial intelligence initiatives across his company's portfolio to determine which tools can best handle complex travel disruptions. The strategy relies on leveraging the firm's massive scale to fund both internal agent