Low Consumer Trust Rates Stymie AI Personalization Efforts Across Travel Brands

By Wunderkind + Skift · Skift · 2026-07-23

Low Consumer Trust Rates Stymie AI Personalization Efforts Across Travel Brands

A recent report from Skift and Wunderkind reveals that merely 24% of travelers trust AI-generated suggestions during their trip planning. While many consumers use automation for basic price comparisons, a staggering 43% feel overwhelmed by the constant presence of these tools acr

A recent report from Skift and Wunderkind reveals that merely 24% of travelers trust AI-generated suggestions during their trip planning. While many consumers use automation for basic price comparisons, a staggering 43% feel overwhelmed by the constant presence of these tools acr