Real Estate Firms Accelerate Deployment of AI Tools and Software Systems

Industry Pulse News Desk · 2026-09-27

Major residential brokerages are expanding proprietary digital platforms and artificial intelligence tools to optimize workflows and boost agent productivity.

Major residential real estate brokerages are accelerating the deployment of proprietary technology platforms and artificial intelligence tools across their operational networks, according to corporate updates released this week.

Coldwell Banker has expanded its central software suite, introducing upgraded features designed to streamline transaction management and agent marketing workflows. The newly released updates focus on automating backend administrative processes, reducing overall transaction processing times, and standardizing client communication protocols across its national agent network.

Simultaneously, luxury real estate brokerage SERHANT. launched a dedicated artificial intelligence application to assist agents with client outreach and custom content generation. The software integrates generative machine learning into daily brokerage operations, offering automated tools for listing descriptions, market data synthesis, and targeted client communication.

NextHome has also enhanced its national operational infrastructure through key strategic appointments and technology upgrades. The franchisor's latest developments focus on providing expanded data analytics tools, improved lead-management systems, and modernized agent training resources for its growing franchise network.

The collective industry movement toward advanced machine learning and custom software integration reflects a broader push by brokerage leaders to maximize operational efficiency. Firms are increasingly prioritizing digital infrastructure to maintain market competitiveness and support agent productivity amidst shifting economic conditions in the housing market.