Taschen Study Examines the Visual Anatomy of Global Identity Systems

By Amelia Nash · Print Magazine · 2026-07-16

Print Magazine reports that a new 496-page survey from Taschen, titled The Elements of Brand Design, provides an exhaustive catalog of 110 identity systems including Nike and Netflix. While the volume features interviews with industry leaders like Paula Scher, critics argue its f

Print Magazine reports that a new 496-page survey from Taschen, titled The Elements of Brand Design, provides an exhaustive catalog of 110 identity systems including Nike and Netflix. While the volume features interviews with industry leaders like Paula Scher, critics argue its f