Karlssonwilker Rejects Automated Design in Branding for Philadelphia’s Calder Gardens

By Ellen Shapiro · Print Magazine · 2026-08-07

According to reporting from Print Magazine, design studio Karlssonwilker spent nearly two years developing the visual identity for a new cultural destination dedicated to Alexander Calder. The firm bypassed standard industry shortcuts, presenting dozens of exploratory concepts to

According to reporting from Print Magazine, design studio Karlssonwilker spent nearly two years developing the visual identity for a new cultural destination dedicated to Alexander Calder. The firm bypassed standard industry shortcuts, presenting dozens of exploratory concepts to