James Martin Challenges Designers to Stop Over-Engineering Logos

By PRINT Editorial Team · Print Magazine · 2026-09-28

Print Magazine reports that British designer James Martin is pushing for a total reset on how agencies approach visual identity. During a recent discussion on his new book, Martin argued that many creatives fall into the trap of panic branding, where they rush to build assets for

Print Magazine reports that British designer James Martin is pushing for a total reset on how agencies approach visual identity. During a recent discussion on his new book, Martin argued that many creatives fall into the trap of panic branding, where they rush to build assets for