Industrial Designers Pivot Toward Human Imperfection at iF Design Berlin

By Amelia Nash · Print Magazine · 2026-07-15

According to Print Magazine, the recent iF Design gathering in Berlin shifted the industry dialogue from anxiety over automation toward the unique value of human judgment. Speakers at the Trend Conference argued that while software now handles the bulk of generation, the designer

According to Print Magazine, the recent iF Design gathering in Berlin shifted the industry dialogue from anxiety over automation toward the unique value of human judgment. Speakers at the Trend Conference argued that while software now handles the bulk of generation, the designer