European Wax Center Rebrands With Typographic Contrast Via Yard NYC

By Deb Aldrich · Print Magazine · 2026-07-16

European Wax Center Rebrands With Typographic Contrast Via Yard NYC

According to Print Magazine, the beauty service giant is rolling out a comprehensive visual overhaul across its 1,000 locations. Yard NYC developed the new Smooth, Done Right platform, which replaces clinical brand blocks with a flexible system designed to modernize the company's

According to Print Magazine, the beauty service giant is rolling out a comprehensive visual overhaul across its 1,000 locations. Yard NYC developed the new Smooth, Done Right platform, which replaces clinical brand blocks with a flexible system designed to modernize the company's