Coca-Cola Refines Global Visual Identity With New Design Intelligence Tools

By Jessica Deseo · Print Magazine · 2026-07-21

Print Magazine reports that Coca-Cola is overhauling its visual system to improve brand unity across its 200 global territories. The strategy prioritizes the iconic 1969 ribbon motif while introducing a tech-enabled Design Intelligence platform to manage assets for both internal

Print Magazine reports that Coca-Cola is overhauling its visual system to improve brand unity across its 200 global territories. The strategy prioritizes the iconic 1969 ribbon motif while introducing a tech-enabled Design Intelligence platform to manage assets for both internal