Jeppson’s Malört Quadruples Sales by Marketing Its Product as Historically Disgusting

By Courtney Blackann · PR Daily · 2026-07-15

Jeppson’s Malört Quadruples Sales by Marketing Its Product as Historically Disgusting

According to reporting from PR Daily, the Chicago-based spirit brand Jeppson’s Malört has achieved a 26% compound annual growth rate by leaning into its reputation for a foul, bitter taste. The company abandoned traditional polishing to focus on a self-deprecating strategy that h

According to reporting from PR Daily, the Chicago-based spirit brand Jeppson’s Malört has achieved a 26% compound annual growth rate by leaning into its reputation for a foul, bitter taste. The company abandoned traditional polishing to focus on a self-deprecating strategy that h