Communications Leaders Must Swap Instinct for Evidence to Reclaim the Strategist Title

By Allison Carter · PR Daily · 2026-09-28

Communications Leaders Must Swap Instinct for Evidence to Reclaim the Strategist Title

Johna Burke of AMEC warns in a PR Daily report that the communications industry risks diluting the term strategist by ignoring rigorous measurement. While many professionals cite budget constraints as a reason to skip data analysis, Burke argues that true strategy requires a base

Johna Burke of AMEC warns in a PR Daily report that the communications industry risks diluting the term strategist by ignoring rigorous measurement. While many professionals cite budget constraints as a reason to skip data analysis, Burke argues that true strategy requires a base