Linjuan Rita Men Outlines Strategies for Internal Change Communication

By Isis Simpson-Mersha · PR Daily · 2026-10-02

PR Daily reports on the sensemaking techniques developed by the University of Florida’s Internal Communication Research Hub to guide staff through corporate transitions. Professor Linjuan Rita Men emphasizes that successful transformation requires moving beyond top-down messaging

PR Daily reports on the sensemaking techniques developed by the University of Florida’s Internal Communication Research Hub to guide staff through corporate transitions. Professor Linjuan Rita Men emphasizes that successful transformation requires moving beyond top-down messaging