Oatly Adapts Fashion Publishing Tactics To Deepen Brand Engagement

By Courtney Blackann · PR Daily · 2026-07-15

According to PR Daily, the plant-based milk producer is moving away from traditional beverage marketing by treating its seasonal look books as durable content engines rather than one-off promotions. Jeremy Elias, an executive creative director at the company, notes that these hig

According to PR Daily, the plant-based milk producer is moving away from traditional beverage marketing by treating its seasonal look books as durable content engines rather than one-off promotions. Jeremy Elias, an executive creative director at the company, notes that these hig