Poppi Co-Founder Allison Ellsworth Launches Hydration Startup Jetty

AUSTIN, Texas — Allison Ellsworth, co-founder of the prebiotic soda brand Poppi, has formally announced the launch of Jetty, a new startup enterprise targeting the functional hydration segment of the beverage industry.

The enterprise marks Ellsworth’s primary venture following her successful market expansion with Poppi, which gained significant retail shelf space and consumer adoption across North America. With Jetty, the executive is seeking to capitalize on evolving consumer demand by offering enhanced hydration options designed to serve as alternatives to traditional packaged water.

The launching of Jetty comes as functional beverages continue to capture a larger share of the overall non-alcoholic drink sector. Industry trends show a sustained consumer shift toward products that offer targeted health benefits, such as electrolytes, reduced sugar content, and added nutrients, alongside standard hydration capabilities.

Ellsworth stated that the brand’s strategy will center on distinct market positioning and high-impact consumer engagement campaigns. The startup aims to secure distribution across major retail channels while leveraging direct-to-consumer sales strategies to build initial market share.

Specific details regarding product formulations, retail pricing, and investment partners have not been fully disclosed. The company plans to roll out its initial product lines to retail locations nationwide in subsequent phases over the coming year.