Multifamily Landlords Increase Concessions as Competition for Renters Intensifies

By Suzann D. Silverman · Multi-Housing News · 2026-07-29

Multifamily Landlords Increase Concessions as Competition for Renters Intensifies

According to Multi-Housing News, the share of rental listings offering incentives grew to nearly 40 percent this summer. While one month of free rent remains a primary draw for prospective tenants, property managers are increasingly forced to move beyond standard discounts to kee

According to Multi-Housing News, the share of rental listings offering incentives grew to nearly 40 percent this summer. While one month of free rent remains a primary draw for prospective tenants, property managers are increasingly forced to move beyond standard discounts to kee