Marketing Performance Evaluation Moves From Lead Volume To Relationship Value

By Tanya Thorson · MarTech · 2026-07-15

MarTech reporting suggests that the traditional focus on funnel metrics as a finish line often fails to translate into actual commercial results. While digital interactions like clicks and downloads are easy to track on a dashboard, they frequently serve as early signals rather t

MarTech reporting suggests that the traditional focus on funnel metrics as a finish line often fails to translate into actual commercial results. While digital interactions like clicks and downloads are easy to track on a dashboard, they frequently serve as early signals rather t