Old California Wiretap Laws Create New Liability For Digital Tracking Tools

By Joss Merckaert · MarTech · 2026-07-13

MarTech reports that legal departments are increasingly flagging the California Invasion of Privacy Act as a threat to standard digital marketing practices. This 1967 statute, originally written to curb physical wiretapping, is now being used by plaintiffs to target the use of pi

MarTech reports that legal departments are increasingly flagging the California Invasion of Privacy Act as a threat to standard digital marketing practices. This 1967 statute, originally written to curb physical wiretapping, is now being used by plaintiffs to target the use of pi