Marketing Leaders Pivot from AI Tooling to Organizational Memory and Customer Context

By Tanya Thorson · MarTech · 2026-09-23

MarTech reports that despite high investment levels in artificial intelligence, only 30% of marketing chiefs believe their departments are fully prepared for the technology. The current divide stems from a lack of institutional knowledge to guide automated execution. Organization

MarTech reports that despite high investment levels in artificial intelligence, only 30% of marketing chiefs believe their departments are fully prepared for the technology. The current divide stems from a lack of institutional knowledge to guide automated execution. Organization