B2B Marketing Leaders Struggle to Identify Brands Amid Generic AI Messaging

By Gene De Libero · MarTech · 2026-09-24

MarTech reports that digital experience platform vendors are cycling through identity labels at an exhausting pace, with one company adopting six different category names in six years. A study of over 400 category leaders shows that nearly all homepages now claim AI capabilities,

MarTech reports that digital experience platform vendors are cycling through identity labels at an exhausting pace, with one company adopting six different category names in six years. A study of over 400 category leaders shows that nearly all homepages now claim AI capabilities,