B2B Marketers Increase Creator Video Spend to Counter Rise of Low-Value AI Content

By Constantine von Hoffman · MarTech · 2026-09-24

B2B Marketers Increase Creator Video Spend to Counter Rise of Low-Value AI Content

MarTech reports that B2B organizations are quadrupling their investment in creator-led video content since 2023 to maintain trust as generic AI-generated marketing proliferates. The shift focuses on subject-matter experts and real customers rather than traditional influencers, pr

MarTech reports that B2B organizations are quadrupling their investment in creator-led video content since 2023 to maintain trust as generic AI-generated marketing proliferates. The shift focuses on subject-matter experts and real customers rather than traditional influencers, pr