Marketing Teams Face New Data Security Mandates to Curb Martech Vendor Overreach

By Constantine von Hoffman · MarTech · 2026-08-07

According to MarTech, companies are increasingly vulnerable to data theft through the very software integrations meant to streamline their operations. Marketing departments are being urged to treat every new software authorization as a high-stakes security event rather than a rou

According to MarTech, companies are increasingly vulnerable to data theft through the very software integrations meant to streamline their operations. Marketing departments are being urged to treat every new software authorization as a high-stakes security event rather than a rou