Snowflake and Datadog Leaders Detail Weekly Disciplines for ABM Sales Alignment

By Steve Armenti · MarTech · 2026-09-28

According to MarTech, account-based marketing leaders from Snowflake, Unisys, and Datadog are moving away from static spreadsheets in favor of active operating disciplines. While a significant majority of executives believe their departments are in sync, Forrester data indicates

According to MarTech, account-based marketing leaders from Snowflake, Unisys, and Datadog are moving away from static spreadsheets in favor of active operating disciplines. While a significant majority of executives believe their departments are in sync, Forrester data indicates