Vetting AI Software Vendors Through Rigorous Functional and Risk Assessments

By Laura Schiele · MarTech · 2026-07-13

Vetting AI Software Vendors Through Rigorous Functional and Risk Assessments

MarTech identifies a shift in how marketing departments evaluate the growing wave of artificial intelligence startups targeting brand budgets. Highlighting the necessity of moving beyond technical hype, the publication outlines specific strategies for buyers to determine if a too

MarTech identifies a shift in how marketing departments evaluate the growing wave of artificial intelligence startups targeting brand budgets. Highlighting the necessity of moving beyond technical hype, the publication outlines specific strategies for buyers to determine if a too