Hoteliers Rely on AI for Pricing Guidance but Resist Full Automation

By LODGING Staff · Lodging Magazine · 2026-10-21

According to Lodging Magazine, a new report from RoomPriceGenie reveals that while 53 percent of hotel operators utilize artificial intelligence for rate setting, only a tenth of the industry trusts these systems to act independently. The data suggests a significant gap between a

According to Lodging Magazine, a new report from RoomPriceGenie reveals that while 53 percent of hotel operators utilize artificial intelligence for rate setting, only a tenth of the industry trusts these systems to act independently. The data suggests a significant gap between a