Hotel Equities Focuses on Scalable AI and Operational Automation Through HE Labs

By LODGING Staff · Lodging Magazine · 2026-09-24

Hotel Equities Focuses on Scalable AI and Operational Automation Through HE Labs

Lodging Magazine reports that Hotel Equities is utilizing its HE Labs division to rigorously test whether emerging technologies can improve hotel performance without sacrificing service quality. Brian Jenkins, who took the helm of the innovation unit in May, is prioritizing solut

Lodging Magazine reports that Hotel Equities is utilizing its HE Labs division to rigorously test whether emerging technologies can improve hotel performance without sacrificing service quality. Brian Jenkins, who took the helm of the innovation unit in May, is prioritizing solut