Hospitality Profitability Erodes as Customer Acquisition Costs Drain Asset Value

By Jennifer Hill · Lodging Magazine · 2026-07-13

Hospitality Profitability Erodes as Customer Acquisition Costs Drain Asset Value

Lodging Magazine reports that the U.S. hotel industry is facing a significant profitability crisis despite rising demand and corporate revenue growth. While traditional metrics like RevPAR suggest stability, escalating expenses related to third-party bookings and loyalty programs

Lodging Magazine reports that the U.S. hotel industry is facing a significant profitability crisis despite rising demand and corporate revenue growth. While traditional metrics like RevPAR suggest stability, escalating expenses related to third-party bookings and loyalty programs