Formafantasma to Lead Creative Direction at Historic Santa Maria Novella

By Jennifer Hahn · Dezeen · 2026-09-29

Dezeen reports that the design studio Formafantasma has been appointed to oversee creative strategy for the 800-year-old Officina Profumo-Farmaceutica di Santa Maria Novella. Andrea Trimarchi and Simone Farresin will apply their research-led methodology to the Florentine brand's

Dezeen reports that the design studio Formafantasma has been appointed to oversee creative strategy for the 800-year-old Officina Profumo-Farmaceutica di Santa Maria Novella. Andrea Trimarchi and Simone Farresin will apply their research-led methodology to the Florentine brand's