Texas Suburbs Lead National Trend in New Home Price Discounting

By Tyler Williams · HousingWire · 2026-09-25

A HousingWire analysis reveals that homebuilders are increasingly relying on aggressive incentives to move inventory as buyer hesitation grows. The data shows that while discounting is prevalent nationwide, specific markets like Celina, Texas, have seen nearly every new home sell

A HousingWire analysis reveals that homebuilders are increasingly relying on aggressive incentives to move inventory as buyer hesitation grows. The data shows that while discounting is prevalent nationwide, specific markets like Celina, Texas, have seen nearly every new home sell