Student Athletes Emerge as New Homebuyer Demographic in College Town Real Estate Markets

By Jonathan Delozier · HousingWire · 2026-09-18

According to reporting from HousingWire, the legalization of name, image, and likeness deals has introduced a surge of young, wealthy buyers into markets surrounding major universities. These student-athletes are utilizing their new earnings to purchase property in regions like B

According to reporting from HousingWire, the legalization of name, image, and likeness deals has introduced a surge of young, wealthy buyers into markets surrounding major universities. These student-athletes are utilizing their new earnings to purchase property in regions like B