Good Good CEO Criticizes Callaway Following Termination of Golf Partnership

Industry Pulse News Desk · 2026-08-31

Matt Kendrick targeted Callaway Golf Company on social media after the manufacturer severed ties over a controversial advertisement.

Good Good Golf Chief Executive Officer Matt Kendrick publicly criticized Callaway Golf Company following the equipment manufacturer's decision to terminate its promotional partnership with the digital media group over a controversial advertisement.

Kendrick addressed the split in a series of posts and comments on social media platform X, taking aim at Callaway's corporate leadership and decision-making process. The executive expressed frustration over the abrupt end to the collaboration, which had previously integrated Callaway equipment into Good Good's online golf content and merchandise offerings.

The dissolution of the arrangement stemmed from a recent promotional advertisement produced by Good Good that drew scrutiny across the golf sector. Callaway subsequently elected to sever official ties, citing concerns regarding the messaging and tone of the marketing content.

Partnerships between traditional golf equipment manufacturers and digital content creators have expanded significantly in recent years as heritage brands attempt to reach younger demographics. The fallout represents a rare public rift in a major equipment and creator sponsorship deal.

Neither Callaway nor Good Good has publicly disclosed the financial terms regarding the early termination of the contract. Callaway has not issued a formal response to Kendrick's social media statements.