Ulta Beauty and Snif Target Young Men With Masstige Cologne Label Notewrks

By Zofia Zwieglinska · Glossy Beauty · 2026-07-24

Glossy Beauty reports that fragrance startup Snif is moving its masculine-leaning sub-brand, Notewrks, into Ulta Beauty retail locations this August. The expansion seeks to capture a growing demographic of Gen-Z and Gen-Alpha male shoppers who are increasingly treating scents as

Glossy Beauty reports that fragrance startup Snif is moving its masculine-leaning sub-brand, Notewrks, into Ulta Beauty retail locations this August. The expansion seeks to capture a growing demographic of Gen-Z and Gen-Alpha male shoppers who are increasingly treating scents as