Ulta Beauty Expands Fragrance Portfolio With Oakcha Distribution Deal

By Emily Jensen · Glossy Beauty · 2026-07-24

According to Glossy Beauty, the scent brand Oakcha is moving into brick-and-mortar through a significant partnership with Ulta Beauty. Beginning August 2, the retailer will stock eight fragrances in over 100 locations, with plans to reach 700 stores by October. This transition fr

According to Glossy Beauty, the scent brand Oakcha is moving into brick-and-mortar through a significant partnership with Ulta Beauty. Beginning August 2, the retailer will stock eight fragrances in over 100 locations, with plans to reach 700 stores by October. This transition fr