Ulta Beauty and Ice Spice Leverage TikTok Shop for Milestone Fragrance Launch

By Lexy Lebsack · Glossy Beauty · 2026-07-24

According to Glossy Beauty, Ulta Beauty has officially activated its TikTok Shop presence through a high-profile partnership with rapper Ice Spice. The collaboration centered on a livestream event to preview her first scent, In Ha Mood, which was developed in conjunction with Rev

According to Glossy Beauty, Ulta Beauty has officially activated its TikTok Shop presence through a high-profile partnership with rapper Ice Spice. The collaboration centered on a livestream event to preview her first scent, In Ha Mood, which was developed in conjunction with Rev