Sephora Accelerates Gamified Loyalty Perks to Counter Rising Multi-Channel Competition

By Emily Jensen · Glossy Beauty · 2026-08-18

Glossy Beauty reports that Sephora is intensifying its Beauty Insider program through experiential events and interactive digital challenges to retain its 46 million members. As retailers like Amazon and TikTok Shop offer greater convenience for staple products, the LVMH-owned gi

Glossy Beauty reports that Sephora is intensifying its Beauty Insider program through experiential events and interactive digital challenges to retain its 46 million members. As retailers like Amazon and TikTok Shop offer greater convenience for staple products, the LVMH-owned gi