Xbox Explores Ad-Supported Game Streaming to Counter Rising Console Costs

By Virginie Chesnais · GamesIndustry.biz · 2026-08-21

GamesIndustry.biz reports that Microsoft is testing a new advertising model for its game streaming service to lower entry barriers for price-sensitive players. As the hardware and software sectors become increasingly expensive, this approach leverages pre-game commercials to fund

GamesIndustry.biz reports that Microsoft is testing a new advertising model for its game streaming service to lower entry barriers for price-sensitive players. As the hardware and software sectors become increasingly expensive, this approach leverages pre-game commercials to fund