Take-Two CEO Defends Grand Theft Auto 6 Marketing Strategy
By Sophie McEvoy · GamesIndustry.biz · 2026-09-18
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GamesIndustry.biz reports that Take-Two Interactive president Strauss Zelnick dismissed the notion that the Grand Theft Auto franchise is too large to require traditional promotion. Zelnick argued that while the brand enjoys global recognition, the company must still actively con
GamesIndustry.biz reports that Take-Two Interactive president Strauss Zelnick dismissed the notion that the Grand Theft Auto franchise is too large to require traditional promotion. Zelnick argued that while the brand enjoys global recognition, the company must still actively con