Roblox Captures Record Playtime as Older Demographic Spending Surges

By Sophie McEvoy · GamesIndustry.biz · 2026-10-22

Roblox Captures Record Playtime as Older Demographic Spending Surges

GamesIndustry.biz highlights new data from Newzoo and GEEIQ showing that Roblox logged 4.05 billion hours on PC and console during the first half of 2026. This growth is increasingly fueled by users over 16 who demonstrate higher spending habits than their peers on other platform

GamesIndustry.biz highlights new data from Newzoo and GEEIQ showing that Roblox logged 4.05 billion hours on PC and console during the first half of 2026. This growth is increasingly fueled by users over 16 who demonstrate higher spending habits than their peers on other platform