Mattel Launches Game Studios Arm To Expand Internal Development Of Toy IP

By Alex Forbes-Calvin · GamesIndustry.biz · 2026-10-20

GamesIndustry.biz reports that Mattel has established a dedicated global development organization to manage its growing digital portfolio. The move follows the full acquisition of the Mattel163 joint venture and aims to bridge the gap between physical toys and virtual play throug

GamesIndustry.biz reports that Mattel has established a dedicated global development organization to manage its growing digital portfolio. The move follows the full acquisition of the Mattel163 joint venture and aims to bridge the gap between physical toys and virtual play throug