University of Utah Pioneers Private Equity Model for Athletic Revenue

By David Rumsey · Front Office Sports · 2026-10-23

According to Front Office Sports, the University of Utah has established a for-profit entity to manage its commercial operations through a partnership with Otro Capital. This first-of-its-kind arrangement provides the Utes with immediate capital for infrastructure, including a $4

According to Front Office Sports, the University of Utah has established a for-profit entity to manage its commercial operations through a partnership with Otro Capital. This first-of-its-kind arrangement provides the Utes with immediate capital for infrastructure, including a $4