Nike To Cut Staff And Reorganize Operations As China Sales Tumble

By Ben Horney · Front Office Sports · 2026-10-01

Nike To Cut Staff And Reorganize Operations As China Sales Tumble

Front Office Sports reports that Nike is planning a workforce reduction and a new regional operating model following a disappointing fiscal 2027 first quarter. The company missed Wall Street revenue estimates as its stock price hit a ten-year low, prompting CEO Elliott Hill to ac

Front Office Sports reports that Nike is planning a workforce reduction and a new regional operating model following a disappointing fiscal 2027 first quarter. The company missed Wall Street revenue estimates as its stock price hit a ten-year low, prompting CEO Elliott Hill to ac