Nielsen Adopts Group Viewing Metrics Ahead of Busy Fall Sports Schedule

By Eric Fisher · Front Office Sports · 2026-08-19

Front Office Sports reports that Nielsen is incorporating a new co-viewing methodology into its official audience measurement currency starting August 31. This change aims to capture the full scope of fans watching games together, addressing long-standing complaints from organiza

Front Office Sports reports that Nielsen is incorporating a new co-viewing methodology into its official audience measurement currency starting August 31. This change aims to capture the full scope of fans watching games together, addressing long-standing complaints from organiza