NHL Confirms Player Consent for Hockey Romance Marketing Campaign

By Ellyn Briggs · Front Office Sports · 2026-10-01

Front Office Sports reports that the NHL obtained explicit permission from star players to use their likenesses in a series of audio stories modeled after romance novels. This marketing strategy aims to capitalize on a growing niche audience by translating standard hockey updates

Front Office Sports reports that the NHL obtained explicit permission from star players to use their likenesses in a series of audio stories modeled after romance novels. This marketing strategy aims to capitalize on a growing niche audience by translating standard hockey updates