Small Market NFL Fans Outpace Major Hubs in Merchandise Sales and Engagement

By Ellyn Briggs · Front Office Sports · 2026-08-19

Front Office Sports reports that data from the new Nielsen Scarborough NFL Fandom Index indicates a massive disparity in per-capita engagement between the league's smallest and largest territories. Residents in Buffalo and Kansas City are currently nearly three times more likely

Front Office Sports reports that data from the new Nielsen Scarborough NFL Fandom Index indicates a massive disparity in per-capita engagement between the league's smallest and largest territories. Residents in Buffalo and Kansas City are currently nearly three times more likely