NFL Rio Broadcast Shatters International Viewership Records with 24.9 Million Viewers

By Eric Fisher · Front Office Sports · 2026-09-29

Front Office Sports reports that CBS Sports achieved a historic milestone during its Week 3 coverage of the Ravens-Cowboys matchup in Brazil. By shifting the international game to a late-Sunday afternoon window, the network captured the largest audience for an overseas NFL contes

Front Office Sports reports that CBS Sports achieved a historic milestone during its Week 3 coverage of the Ravens-Cowboys matchup in Brazil. By shifting the international game to a late-Sunday afternoon window, the network captured the largest audience for an overseas NFL contes