Prediction Markets Challenge Traditional Sportsbook Models With Liquid Trading

By Ben Horney · Front Office Sports · 2026-09-22

According to Front Office Sports, the expansion of prediction markets is shifting how fans engage with sports outcomes by moving away from the house-driven sportsbook model. Firms like Susquehanna and Jump Trading act as market makers to provide liquidity, ensuring customers can

According to Front Office Sports, the expansion of prediction markets is shifting how fans engage with sports outcomes by moving away from the house-driven sportsbook model. Firms like Susquehanna and Jump Trading act as market makers to provide liquidity, ensuring customers can