Atlanta City FC Leverages Fan Feedback to Avoid Branding Errors

By Margaret Fleming · Front Office Sports · 2026-09-28

According to Front Office Sports, Atlanta’s new NWSL franchise is prioritizing community engagement to prevent the public relations stumbles that recently plagued expansion teams in Boston and Louisville. The club utilized surveys and interviews with thousands of stakeholders, in

According to Front Office Sports, Atlanta’s new NWSL franchise is prioritizing community engagement to prevent the public relations stumbles that recently plagued expansion teams in Boston and Louisville. The club utilized surveys and interviews with thousands of stakeholders, in