Rocket CMO Jonathan Mildenhall Rejects Traditional Funnels for AI Strategy

By Jeff Beer · Fast Company · 2026-07-24

According to Fast Company, Rocket is moving away from standard marketing funnels to better align with a dual-audience landscape that includes both human consumers and search algorithms. CMO Jonathan Mildenhall intends to transform the mortgage giant into a platform where AI-drive

According to Fast Company, Rocket is moving away from standard marketing funnels to better align with a dual-audience landscape that includes both human consumers and search algorithms. CMO Jonathan Mildenhall intends to transform the mortgage giant into a platform where AI-drive