Darian Newman Documents Mid-Century Queer Marketing Through Gay Bar Matchbooks

By Grace Snelling · Fast Company · 2026-09-26

Fast Company reports that designer Darian Newman is releasing a second volume of his successful archival series, Cruising: Gay Matchbooks, in spring 2025. The project catalogs the visual branding and discreet advertising methods used by LGBTQ venues before the digital era. By sou

Fast Company reports that designer Darian Newman is releasing a second volume of his successful archival series, Cruising: Gay Matchbooks, in spring 2025. The project catalogs the visual branding and discreet advertising methods used by LGBTQ venues before the digital era. By sou