Apple Music Revamps Identity Using Analog Sound Frequency Experiments

By Grace Snelling · Fast Company · 2026-10-21

Apple Music Revamps Identity Using Analog Sound Frequency Experiments

According to Fast Company, Apple Music has debuted a refreshed brand identity developed through physical experiments with sound waves and mineral oil. The tech giant collaborated with musician Fred again.. and the agency TBWA\Media Arts Lab to capture how specific audio frequenci

According to Fast Company, Apple Music has debuted a refreshed brand identity developed through physical experiments with sound waves and mineral oil. The tech giant collaborated with musician Fred again.. and the agency TBWA\Media Arts Lab to capture how specific audio frequenci