Small Businesses Find Competitive Advantage Through Human Connection Over Automation

By Raina Moskowitz · Fast Company · 2026-07-20

According to reporting from Fast Company, small businesses are finding a strategic opening as consumers grow frustrated with overly automated brand interactions. Modern buyers are increasingly likely to abandon a company if they feel a lack of personal touch during the transactio

According to reporting from Fast Company, small businesses are finding a strategic opening as consumers grow frustrated with overly automated brand interactions. Modern buyers are increasingly likely to abandon a company if they feel a lack of personal touch during the transactio